AI Insights · Timothy · January 2024
Top 5 Business Apps Performance in Kenya in Q4 2023
Discover the performance trends of the top 5 business apps in Kenya during Q4 2023, including weekly downloads, revenue, and active users.
The fourth quarter of 2023 saw interesting trends in the performance of the top 5 business apps in Kenya. Here’s a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.
LinkedIn: Network & Job Finder experienced a diverse quarter. Weekly revenue fluctuated, peaking at approximately $6.6K in late September and stabilizing around $4.5K to $6K for the remainder of the quarter. Weekly downloads varied, reaching highs of 8.2K in mid-November and lows of 6.5K in early October. Active users showed a slight decline from 231.6K at the beginning of the quarter to 206.8K by the end of December.
Adobe Acrobat Reader: Edit PDF maintained a steady performance. Weekly revenue saw a gradual increase, starting at around $795 and peaking at $1K in the final week of December. Downloads fluctuated between 2.9K and 4.5K, with a notable peak in early November. Active users remained relatively stable, averaging around 290K, but saw a slight decrease towards the end of the quarter, ending at approximately 273.9K.
iScanner: PDF & OCR Scanner showed consistent performance throughout the quarter. Weekly revenue ranged from $529 to $716, with a peak in late November. Downloads were relatively stable, fluctuating between 294 to 519. Active users saw a minor decline from 719 in late September to 598 by the end of December.
Zoom Workplace had varied performance across different metrics. Revenue saw significant fluctuations, peaking at $801 in late October and ending the quarter at around $604. Downloads decreased from 14.7K in late September to about 4K by the end of December. Active users also saw a decline from 122.2K at the start of the quarter to 90.2K by the end.
ScanGuru: Document PDF Scanner experienced growth in Q4. Weekly revenue remained steady, peaking at $304 in early November and late December. Downloads increased significantly from 18 in late September to 393 by the end of October, maintaining an upward trend. Active users rose from 85 in late September to 520 by mid-December.
For more detailed insights and data, visit Sensor Tower.
